Cai & Co: The Journey So Far
Once Upon a Design
Cai & Co did not start with a glossy office or a stack of big-name clients.
It started with a small desk, a second-hand laptop, and an unstoppable curiosity about how design could change the way people connect.
Before Cai & Co had a name, there was just Caì (Caitlin) — Yes, this is an em dash. It’s here on purpose and not the AI kind. A handcrafted em dash. Because sometimes, we break our own rules.
sketching in notebooks between school assignments, experimenting with early design software, and saying “yes” to every creative opportunity that came along. Posters for community events. Logos for small side businesses. Social media banners for friends who were “just trying something out.” Each project was a chance to learn, adapt, and get better.
Those early years were less about building a portfolio and more about building a way of thinking. Cai became fascinated with how design worked, not just how it looked. Why did one colour combination feel more trustworthy than another? Why did some layouts make sense instantly while others felt confusing? Why did certain visuals stick in your mind for years?
Over time, those questions became the foundation of a professional design career. Cai worked with agencies, collaborated with entrepreneurs, and led projects from concept to launch. Along the way came an appreciation for not just the creative side of design, but also the discipline: deadlines, revisions, and the ability to turn messy, half-formed ideas into polished, purposeful results.
In 2013, the idea for what would become Cai & Co started to take shape. By then, the work was not just about making things look beautiful, it was about making them work. Websites that guided people effortlessly to what they needed. Brands that told a story in seconds. Marketing materials that made people stop, look, and take action.
Over the years, Cai’s solo practice grew into something more. A small, close-knit team formed, united by the belief that good design is human design. Indigo brought her talent for words, crafting the voice that matched each project’s visuals. Corie, our tiniest and most joyful team member, reminded everyone that creativity should stay curious and playful.
Today, Cai & Co works with clients across industries, from start-ups finding their first voice to established businesses ready for a rebrand. We have designed brands, built websites, crafted interfaces, and created graphics that have helped our clients connect, grow, and thrive.
Through all the growth, one thing has never changed. We design to make a difference, to create something that feels personal, works seamlessly, and makes people smile.
What Makes Our Creative Hearts Beat
Human-Centred Design
People come first. Every pixel, line, and colour choice is made with your audience in mind.
Creative Flexibility
We adapt to different visual languages while keeping designs cohesive and intentional.
Collaboration and Transparency
The best work happens when you feel part of the process, not outside of it.
Balance of Form and Function
Beautiful design should also make life easier for you and your audience.
Designs that don’t just look good, they listen.
Our Creative Playground
Brand Identity and Logo Design
From concept to final files, we create identities that feel authentic and timeless.
UX/UI Design
Digital experiences that are intuitive, engaging, and accessible.
Graphic Design
Marketing collateral, social media graphics, packaging, and more, tailored to your brand voice.
Creative Direction
Shaping the overall visual story so every touchpoint feels connected.
How the Magic Happens
Every project starts with listening. We explore your story, goals, and audience before sketching ideas. From there, we move quickly into iterative design, sharing concepts, gathering feedback, and refining until it is exactly right.
We keep communication open and easy, blending professional process with a personal touch. Whether you are a start-up finding your footing or an established brand ready for a refresh, we adapt to your pace and needs.
Meet the Dream Team
Cai (Caitlin)
Founder & Creative Director
Cai’s design journey began long before Cai & Co officially existed. As a teenager, she was the go-to person in her community for anything creative, from posters for local events to logos for small businesses just starting out. Those early projects planted the seeds for what would become a career built on curiosity, adaptability, and a drive to make design both beautiful and purposeful.
With over a decade in branding, UX/UI, and graphic design, Cai has worked with clients across industries, from passionate start-ups to established organisations. She thrives on the challenge of taking scattered ideas and turning them into cohesive, impactful visual identities. Her process blends the quick momentum of sketch to concept with the precision of pixel-perfect refinement, always keeping the human experience at the centre.
Today, Cai leads Cai & Co with the same passion she had from day one, creating thoughtful, human-centred design that tells a story, solves a problem, and connects people in meaningful ways.
Indy (Indigo)
Copywriter
Indigo’s path to Cai & Co is rooted in a lifelong love of storytelling. With a background in communications and creative writing, paired with hands-on experience in content creation, brand messaging, and marketing strategy, she brings both the art and science of words to the team.
Her professional journey includes roles that honed her ability to adapt to different brand voices, from crafting engaging copy for lifestyle brands to developing precise, persuasive messaging for corporate clients. With a formal education in writing and communications, Indigo approaches every project with both creativity and structure, ensuring her work resonates with the intended audience while serving the brand’s goals.
At Cai & Co, Indigo transforms ideas into compelling narratives, weaving personality into every headline, product description, and about page. She collaborates closely with the design team to ensure that visuals and words work hand in hand, creating a unified, memorable brand experience.
Corie
Tiny Tasker
At just two years old, Corie is our youngest and most joy-filled team member. While her official title is “Tiny Tasker,” her real job is to keep the studio’s energy lively and full of laughter. She is often found twirling in the middle of the room mid-design discussion, breaking into spontaneous song, or contributing her favourite “ideas” in the form of pointing to anything pink or sparkly.
Corie’s boundless curiosity and love for dancing and singing remind us daily that creativity thrives when it is playful. Whether she is clapping along to music or mimicking the design team’s gestures with crayons in hand, she embodies the wonder and exploration that inspire so much of our work.
Your Story, Beautifully Told
Your brand is more than a logo or a website. It is an experience.
We are here to help you shape it, polish it, and share it with the world.
Let’s turn your ideas into designs that connect, inspire, and last.