We began by mapping core user paths: Donate, Programs, and About Us, to create intuitive navigation and consistent page layouts. Using WordPress with Elementor and Blocksy, we built modular components that the PACE team could update independently. The design focused on warmth and clarity, supported by a calm palette and accessible typography that aligns with AODA guidelines.

The initial palette was the result of extensive research into colour psychology and its use in early-childhood and charitable organisations. Orange was chosen to pair with the client’s established teal, as it conveyed warmth, friendliness, and optimism while offering strong contrast and emotional balance.

Midway through the project, the client shared that both orange and green carried political associations in Jamaica. With much of the design already in progress, this required a fast but strategic pivot. After confirming that primary colours would avoid similar concerns, I developed a new system centred on the existing teal, supported by a lighter golden yellow, a mid red, and a warm mid-deep blue, with light, mid, and dark greys for accessibility and contrast.

The recolouring process affected nearly half of the pages and required recalibrating contrast, hierarchy, and imagery. The result was a palette that remained approachable and vibrant while respecting cultural context and preserving visual clarity.